Privacy policy
PRIVACY POLICY
Last updated: September 2, 2026
TALEM is operated by Perfevo LLC ("TALEM", "we", "us", or "our"). This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit our website, make a purchase, create an account, contact us, or otherwise use our services (collectively, the "Services").
Our store is powered by Shopify, which enables us to provide the Services to you.
By using the Services, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request your consent separately.
1. WHO WE ARE
TALEM is a brand operated by:
Perfevo LLC
2106 House Ave Suite 140
Cheyenne, WY 82001
United States
Email: hello@talemgolf.com
For purposes of applicable data protection laws, Perfevo LLC is generally the controller of personal information collected through the TALEM store, except where another party acts as an independent controller.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with our Services, we may collect the following categories of personal information:
Contact information, including your name, email address, telephone number, billing address, and shipping address.
Order and transaction information, including products purchased, order history, returns, cancellations, refunds, and fulfillment information.
Account information, including account credentials and account preferences.
Payment-related information. Payments are processed by our payment providers. We may receive limited information about your payment transaction but do not necessarily receive or store your complete payment card information.
Customer support information, including information you provide when contacting us regarding an order, product, return, complaint, or other request.
Personalization information that you provide when ordering customized or personalized products, such as names, initials, dates, text, design selections, or other customization instructions.
Device and usage information, including your IP address, browser type, device information, operating system, network information, pages viewed, interactions with our website, referring URLs, and timestamps.
Marketing and preference information, including your marketing subscriptions, communication preferences, and interactions with marketing communications.
Cookie and tracking information collected through cookies, pixels, tags, local storage, and similar technologies, subject to applicable consent requirements.
3. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
Directly from you when you create an account, place an order, submit personalization information, contact us, request a return or cancellation, subscribe to marketing communications, or otherwise provide information to us.
Automatically when you access or interact with our website.
From service providers and business partners that assist us with operating our business.
From Shopify and other platforms that support our store, payments, fulfillment, analytics, advertising, fraud prevention, or other business operations.
4. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
Provide, operate, and improve our Services.
Process and fulfill orders.
Process payments and transactions.
Provide personalized or customized products.
Manage customer accounts.
Provide order confirmations, shipping notifications, and other transactional communications.
Process returns, cancellations, withdrawals, exchanges, and refunds.
Respond to customer service requests and communications.
Detect, investigate, and prevent fraudulent, abusive, or unlawful activity.
Protect our website, customers, business, and legal rights.
Comply with applicable legal, tax, accounting, regulatory, and contractual obligations.
Analyze how customers use our website and improve our products, Services, and customer experience.
Send marketing communications where permitted by law.
Measure and improve advertising and marketing campaigns, subject to applicable consent requirements.
Maintain appropriate business and transaction records.
5. LEGAL BASES FOR PROCESSING
If you are located in the European Economic Area ("EEA"), United Kingdom ("UK"), Switzerland, or another jurisdiction that requires a legal basis for processing personal information, we generally rely on one or more of the following legal bases:
Contract. We process personal information when necessary to enter into or perform a contract with you, including processing and fulfilling your order.
Legal obligation. We process information when necessary to comply with legal requirements, including tax, accounting, consumer protection, and regulatory obligations.
Legitimate interests. We may process information when necessary for our legitimate business interests, such as operating and improving our Services, providing customer support, preventing fraud, protecting our systems, and understanding how our business is used, provided that those interests are not overridden by your rights and interests.
Consent. We rely on consent where required, including for certain marketing, advertising, cookies, or tracking technologies. Where processing is based on consent, you may withdraw your consent at any time.
6. COOKIES AND TRACKING TECHNOLOGIES
We and our service providers may use cookies and similar technologies to operate our website, remember preferences, understand website usage, improve our Services, prevent fraud, and, where permitted, provide or measure advertising.
Some cookies are necessary for our website to function and cannot reasonably be disabled through our systems.
Other cookies and tracking technologies, including certain analytics, personalization, and advertising technologies, may require your consent depending on your location.
Where required by applicable law, we will not use non-essential cookies or tracking technologies until the required consent has been obtained.
You may be able to manage your preferences through the cookie or privacy controls available on our website.
7. SHOPIFY
Our store is hosted by Shopify.
Shopify processes personal information to provide the commerce platform and related services that allow us to operate our store, process transactions, prevent fraud, provide analytics, and support other store functionality.
Depending on the Shopify features enabled on our store, Shopify may process certain personal information for its own purposes or provide enhanced services involving information collected through interactions with our store and other Shopify services.
You can learn more about Shopify's privacy practices and privacy controls through Shopify's Consumer Privacy Policy and privacy portal.
8. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to third parties when reasonably necessary to operate our business, including:
Shopify and other e-commerce infrastructure providers.
Payment processors and financial institutions.
Shipping, logistics, fulfillment, and delivery providers.
Cloud hosting, information technology, and security providers.
Analytics and website performance providers.
Marketing and advertising providers, subject to applicable consent and privacy requirements.
Customer support providers.
Professional advisers, including lawyers, accountants, auditors, and insurers.
Government authorities, regulators, courts, or law enforcement when required or permitted by law.
Parties involved in an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction.
We may also disclose information at your direction, with your consent, or where otherwise permitted by law.
9. INTERNATIONAL DATA TRANSFERS
Because we operate internationally and use service providers located in different countries, your personal information may be transferred to, stored in, or processed in countries other than the country where you live, including the United States.
Where applicable data protection laws require safeguards for international transfers, we and our service providers use legally recognized transfer mechanisms and safeguards as appropriate, which may include standard contractual clauses or other approved mechanisms.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining business and transaction records, complying with legal, tax, accounting, and regulatory requirements, resolving disputes, preventing fraud, and enforcing agreements.
Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.
When personal information is no longer required, we may delete or anonymize it in accordance with applicable law.
11. YOUR PRIVACY RIGHTS
Depending on where you live, you may have rights regarding your personal information.
These rights may include the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of personal information.
Request restriction of certain processing.
Object to certain processing.
Withdraw consent where processing is based on consent.
Request portability of certain personal information.
Opt out of certain marketing communications.
Opt out of or restrict certain targeted advertising, sharing, or similar processing where applicable.
Lodge a complaint with an appropriate data protection authority.
These rights are subject to applicable legal limitations and exceptions.
To exercise a privacy right, contact us at hello@talemgolf.com or use any privacy controls provided through our website.
We may need to verify your identity before processing certain requests.
12. EUROPEAN PRIVACY RIGHTS
If you are located in the EEA, UK, or Switzerland, applicable data protection law may provide additional rights regarding your personal information.
You may have the right to access, correct, erase, restrict, object to processing, or receive a portable copy of certain personal information.
Where we rely on legitimate interests, you may have the right to object to that processing.
Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.
You may also have the right to lodge a complaint with the data protection authority responsible for your jurisdiction.
13. UNITED STATES PRIVACY RIGHTS
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on your state and the applicable law, these rights may include requesting access, correction, or deletion of personal information and opting out of certain uses or disclosures of personal information, including targeted advertising, sale, or sharing as those terms are defined under applicable law.
Where required, privacy choices and opt-out mechanisms will be made available through our website.
We will not discriminate against you for exercising privacy rights provided by applicable law.
14. MARKETING COMMUNICATIONS
If you subscribe to promotional communications, we may send you information about products, promotions, offers, and other TALEM news.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails or by contacting us.
Even if you unsubscribe from marketing communications, we may continue to send non-promotional communications that are necessary for your orders, account, customer service requests, or other transactions.
15. SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no internet transmission, electronic storage system, or security measure can guarantee absolute security.
16. CHILDREN'S PRIVACY
Our Services are not intended for children, and we do not knowingly collect personal information from children in violation of applicable law.
If you believe that a child has provided personal information to us improperly, please contact us at hello@talemgolf.com so that we can review the matter and take appropriate action.
17. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to websites, applications, or services operated by third parties.
We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review their privacy policies before providing personal information.
18. BUSINESS TRANSFERS
If Perfevo LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction — including a transaction involving the TALEM brand or store — personal information may be transferred as part of that transaction, subject to applicable law.
19. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will update the "Last updated" date at the top of this page.
Where required by applicable law, we will provide additional notice or obtain consent regarding material changes.
20. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, contact us at:
TALEM
Operated by Perfevo LLC
2106 House Ave Suite 140
Cheyenne, WY 82001
United States
Email: hello@talemgolf.com